Much of the work we do at Abbeville involves online book publicity, so from time to time we search the Web for advice on that topic. That’s how we came across this article by social media blogger Chris Brogan, in which he discusses publicity ideas for his upcoming book Trust Agents (co-authored with Julien Smith). Most of his suggestions, such as “Warm People Up With Blog Posts,” made perfect sense to us, but this one just made us smile:
Record Conversational Podcasts – Julien and I keep threatening to do this: a series of audio podcasts that are essentially a capture of the conversations we’re having while forming the book. We think it’d be fun, because it’d show you how our idea-forming process works, and it’d give you all the crazy exchanges that happen before we get to the actual writing part.
Ah, yes: as writers ourselves, we know the syndrome well. How quickly the grand endeavor of “writing a book” turns into “blogging about debating whether to record a series of brainstorming sessions for the book we’re going to write.” It’s kind of like that band everyone had in college that never recorded a single song, but generated hours of heated arguments over the band name.
But we tease. We’re sure Chris and Julien will get the ball rolling on this, and we agree entirely with their recommendation of podcasts as a book promotion tool. Click here if you don’t believe us!