The Actual Writing Part

Much of the work we do at Abbeville involves online book publicity, so from time to time we search the Web for advice on that topic. That’s how we came across this article by social media blogger Chris Brogan, in which he discusses publicity ideas for his upcoming book Trust Agents (co-authored with Julien Smith). Most of his suggestions, such as “Warm People Up With Blog Posts,” made perfect sense to us, but this one just made us smile:

Record Conversational Podcasts – Julien and I keep threatening to do this: a series of audio podcasts that are essentially a capture of the conversations we’re having while forming the book. We think it’d be fun, because it’d show you how our idea-forming process works, and it’d give you all the crazy exchanges that happen before we get to the actual writing part.

Ah, yes: as writers ourselves, we know the syndrome well. How quickly the grand endeavor of “writing a book” turns into “blogging about debating whether to record a series of brainstorming sessions for the book we’re going to write.” It’s kind of like that band everyone had in college that never recorded a single song, but generated hours of heated arguments over the band name.

But we tease. We’re sure Chris and Julien will get the ball rolling on this, and we agree entirely with their recommendation of podcasts as a book promotion tool. Click here if you don’t believe us!

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2 Comments

Filed under Books and Publishing, Media

2 responses to “The Actual Writing Part

  1. I’m just getting into podcasting, after eighteen months of on-line blogging. My sense is that “word of mouth” really helps with promotion, reaching out to other bloggers, leaving comments, identifying folks with common interests and aspirations. I find there are a lot of beginners and aspiring writers out there and often feel like an old codger–I’ve been a professional writer for nearly 25 years. But I make connections and those connections spread out into a neat web of associations, friendships. The internet is a natural forum for “indie” writers, those who have grown weary of jumping through hoops and paying obeisance to the gate-keepers of traditional publishing. Like indie musicians we can bypass the dumbies in suits and reach out to our audience directly.

    Now THAT’S an exciting prospect, isn’t it?

  2. Over the last few days while out in Arizona, we shot 27 micro interviews to clip together for a video book promo, as well as about 7 or 8 audio podcasts discussing core points of the book in the planning phases for behind the scenes work. Both were reasonably easy to do and felt natural, as we were at a conference while doing it.

    So though you’re right that the devolution away from writing and into planning is a hallmark of what writers do, especially when procrastinating, we actually still did our work, too. (We got 8000 words written out in the desert, though we’re still about 3,000 behind our goals).

    : )

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